Animal health industry remains resilient, driven by global population growth, rising protein consumption, and the strengthening human-animal bond across markets.
Companion animal and livestock segments benefit from macro trends like pet adoption and increased protein demand.
The animal health market has grown at a 5% CAGR, with the company outpacing at 8% since its IPO.
Key franchises in parasiticides, dermatology, and pain management are major growth contributors.
Innovation and commercial excellence are central to sustained outperformance.
2025 operational revenue growth target raised to 6.5%-8%, reflecting confidence in core franchises and pipeline.
Slower growth expected in the second half of 2024 due to strong prior-year comparables, especially in companion animal.
Guidance factors in potential competitive incentives, particularly in dermatology, with new entrants expected in Q4.
Long-term growth projected at a 6%-9% range, with multiple untapped market opportunities in all major categories.
Price increases are expected to return to historical 2%-3% levels, with 2024 at about 4%.
Broad portfolio and commercial execution drive success in competitive markets.
Lifecycle innovation and bundled solutions strengthen customer relationships.
Direct-to-consumer advertising and alternative channels (retail, e-commerce) increase compliance and reduce reliance on vet visits.
40% of U.S. sales for major franchises occur in alternative channels, supporting growth despite declining vet visits.
Focus remains on selling through vets, with MAP pricing to protect vet profitability.
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Zoetis Inc. is an American drug manufacturer that produces and sells medicine, medications, and vaccinations for both pets and livestock. The company is one of the largest in the industry, and its product range includes treatments for a variety of animal health issues, from common ailments in domestic pets to disease prevention in livestock. Zoetis is active in over 100 countries worldwide and has a dominating presence in the American animal health sector. The company is headquartered in Parsippany, New Jersey, and its shares are listed on the NYSE.
Zoetis was founded in 1952 as a subsidiary of Pfizer and marked the beginning of the pharmaceutical company’s agricultural division. Over the years, the division evolved, focusing on the development and marketing of vaccines, medicines, and other products for animals. The division grew to become one of the largest players in the industry, and its parent company decided it was best to go separate ways from the company, for Pfizer to focus on its business while allowing Zoetis to continue with what it did best. Said and done, and in 2013 Pfizer spun off the division and Zoetis became its own company. Today, it competes against names such as Elanco and Virbac in the animal health industry.
The company’s portfolio includes vaccines, medicines, diagnostics, and genetic tests, catering to both livestock and companion animals. These products aim to prevent, treat, and control diseases, ensuring owners can provide the best possible healthcare possible for their animals. In the livestock sector, Zoetis provides medications and vaccines for cattle, swine, poultry, and sheep, with its products focusing on ensuring that the animals are healthy and productive. For companion animals, Zoetis offers vaccines, dermatology products, anti-infectives, and products for pain and management.
Zoetis provides a comprehensive range of products and services specifically designed for veterinarians. Beyond pharmaceuticals, which are prescribed and oftentimes administered by veterinarians, Zoetis offers diagnostic tools and tests. Moreover, Zoetis provides digital tools such as practice management software, helping veterinarians keep track of their operations and journals.
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