BMW Group (BMW) Q1 2025 (Media Q&A) earnings summary

Executive summary

• Mitigating measures have been implemented to offset tariff impacts, with the most significant effects expected in Q2, followed by a reduction in Q3 as tariffs are anticipated to be lowered in July.

• The company maintains a strong global production footprint, especially in the U.S. and China, which helps buffer against tariff and market volatility.

• Despite a challenging environment in China, stabilization is expected in the second half of the year, with restructuring efforts underway in the dealership network.

Financial highlights

• U.S. market growth exceeded 4% as of March, while Europe saw over 6% growth; China remains flat with stabilization expected.

• Tariff-related costs are estimated at 5-7% for the year, with mitigation measures in place.

• Headcount is expected to remain at the previous year's level globally.

Outlook and guidance

• Growth is forecasted in nearly all markets except China, where volumes and prices are expected to stabilize at the second half 2024 level.

• The company adheres to its previously issued guidance, with only a slight negative effect from tariffs anticipated.

• Investments in U.S. electric vehicle and battery production are expected to support future growth and localization.