BMW Group (BMW) investor relations material

Strategic vision and innovation

• Focus on redefining premium individual mobility for the next century, merging joy and responsibility in customer experiences.

• Emphasis on sustainable, intelligent, and human-centric mobility solutions, aiming for climate neutrality by 2050.

• Neue Klasse platform introduces next-level mobility, integrating advanced design, efficiency, and digitalization.

• Strategic partnerships in battery, software, and AI enhance tailored customer experiences globally.

• Over 40 new model launches across all powertrains by 2027, with continuous hardware and software updates.

Electrification and technology leadership

• Technology-neutral approach supports ICE, plug-in hybrid, BEV, and hydrogen, ensuring flexibility and capacity utilization.

• BEVs expected to exceed 50% of global sales by 2030, with at least one BEV in every major segment.

• Gen6 battery technology delivers up to 900 km range, 30% faster charging, and significant cost reductions.

• Expansion of battery production sites and circularity initiatives, including recycling and AI-supported quality checks.

• Global charging infrastructure partnerships provide extensive high-powered charging networks.

Digitalization and customer experience

• Software-defined vehicle (SDV) architecture enables scalable, updateable, and personalized digital experiences.

• Four high-performance computers ('4 Superbrains') consolidate key vehicle functions, supporting advanced ADAS and infotainment.

• Amazon Alexa integration and Panoramic iDrive enhance natural dialogue and immersive operation.

• First OEM in Europe with ADAS approval under new UN ECE regulation, emphasizing safety and compliance.

• Strategic ADAS partnerships with Qualcomm and Momenta for global and China-specific solutions.