Beiersdorf (BEI) Q4 2024 earnings summary

Executive summary

• Achieved record net sales of €9.9 billion in 2024, with organic sales growth of 6.5% at group level and EBIT margin (excluding special factors) up 50 bps to 13.9%.

• Consumer segment, led by Nivea and derma brands (Eucerin, Aquaphor), outperformed the market.

• Innovation, expansion into new markets (India, China, USA), and sustainability initiatives were key strategic pillars.

• Advanced diversity, equity, and inclusion (DE&I) and climate action, including significant CO2 reduction and gender pay equity.

• Positioned for ongoing success in 2025 and beyond, with continued focus on innovation and sustainability.

Financial highlights

• Group organic sales growth of 6.5% and nominal growth of 4.3% year-over-year.

• EBIT reached €1.4 billion (excluding special factors), profit after tax at €928 million.

• Earnings per share rose from €3.24 to €4.05.

• Consumer segment organic sales up 7.5% to €8,162m; Tesa segment up 1.9% to €1,688m.

• Gross margin improved by 120 bps, with Consumer gross margin at 60.6%.

Outlook and guidance

• 2025 group organic sales growth expected at 4%-6%, with Consumer segment at 4%-6% and Tesa at 1%-3%.

• EBIT margin (excluding special factors) projected to rise by 50 bps in Consumer and reach ~16% in Tesa.

• Q1 2025 expected below full-year range due to strong prior-year comparison and China inventory cleanup.

• Continued focus on innovation, market expansion, and disciplined cost management.