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Beiersdorf (BEI) investor relations material
Beiersdorf Q2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
Executive summary
Organic group sales grew 2.1% in H1 2025, with Consumer up 1.9% and tesa up 3.0%, despite challenging markets and high prior-year comparables.
EBIT margin excluding special factors was 16.1%, with profit after tax at €561 million, down from €590 million in H1 2024.
Derma business delivered 12.2% organic growth, notably in China (+61.9%) and North America (+11.6%), while NIVEA underperformed due to market slowdowns and competition.
La Prairie sales declined 10.7% in H1, but Q2 saw improvement (–1.5%) and China returned to growth.
Share buyback program of up to €500 million launched, with 1.05% of share capital retired in May 2025.
Financial highlights
Group net sales reached €5,188 million, up 2.1% organically and 0.2% nominally year-over-year.
EBIT (excluding special factors) was €836 million (16.1% margin), slightly below prior year due to lower tesa EBIT.
Consumer EBIT rose to €691 million (16% margin), up 10bps year-over-year; tesa EBIT margin at 16.9%.
Earnings per share (excl. special factors) remained flat at €2.54; reported EPS declined to €2.47.
Profit after tax was €561 million, €29 million below 2024, mainly due to absence of prior year real estate gains.
Outlook and guidance
Group organic sales growth for 2025 expected around 3%, with EBIT margin (excl. special factors) slightly above last year.
Consumer segment: organic sales growth of 3–4% and EBIT margin 20bps above previous year targeted.
tesa segment: organic sales growth of 1–3% and EBIT margin around 16% expected.
No proportional reduction in marketing budget; continued investment in strategic launches.
Macroeconomic environment remains uncertain due to trade conflicts, geopolitical tensions, and inflation.
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