Beiersdorf
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Beiersdorf (BEI) investor relations material

Beiersdorf Q4 2025 earnings summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Q4 2025 earnings summary3 Mar, 2026

Executive summary

  • Group sales reached €9.9 billion in 2025, up 2.4% organically, with EBIT margin excluding special factors rising to 14.0%.

  • Maintained global leadership in skincare for the third consecutive year, driven by science-based innovation, global expansion, and a culture of care.

  • Derma business delivered double-digit growth for the fifth year, while NIVEA saw modest 0.9% growth amid strategic recalibration and La Prairie declined 4.5% organically.

  • tesa achieved €1.7 billion in sales, up 1.8% organically, despite market headwinds.

  • Beiersdorf outperformed key competitors and remains the fastest growing skin care company.

Financial highlights

  • Group net sales grew to €9.852 billion in 2025; organic sales growth was 2.4%.

  • EBIT (excluding special factors) increased to €1.4 billion, with a margin of 14.0%.

  • Earnings per share rose to €4.25, up 4.9% from 2024.

  • Consumer business net sales reached €8.2 billion, with organic growth of 2.5%.

  • Tesa business delivered 1.8% organic growth, with net sales of €1.7 billion.

Outlook and guidance

  • 2026 guidance: flat to slightly positive organic sales growth expected across all segments; Q1 2026 anticipated to be low single-digit negative due to US and China retail disruptions.

  • EBIT margin (excluding special factors) expected to be slightly below 2025 due to raw material costs, FX, and limited fixed cost leverage.

  • Strategic focus on NIVEA rebalancing, innovation, and expansion into new markets; continued commitment to profitable growth and shareholder returns.

When will NIVEA rebalancing impact growth?
Can Derma sustain double-digit growth in 2026?
Which factor most impacts 2026 EBIT margin?
NIVEA rebalancing: When full impact on growth?
La Prairie: How to regain 2022 sales level?
M&A: Why now given NIVEA rebalancing?
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Frequently asked questions

Beiersdorf Aktiengesellschaft engages in the manufacture and distribution of consumer goods in Europe, the Americas, Africa, Asia, and Australia. The company's Consumer Business segment offers skin care and beauty care products under the Nivea, Eucerin, La Prairie, Labello, Florena, 8x4 and other brands for the body care; face and anti-aging skin care products under Nivea men, Nivea sun and Nivea baby brand names; and cleansing products under the atrix brand name. Its Tesa Business segment provides self adhesive products under Tesa Tape, Meisterwerke, Bouncer's Tapezunft, and Ichmachs labels

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