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Beiersdorf (BEI) investor relations material
Beiersdorf Q2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2025 earnings summary6 Aug, 2025
Executive summary
Organic group sales grew 2.1% in H1 2025, with Consumer up 1.9% and tesa up 3.0%, despite challenging markets and high prior-year comparables.
EBIT margin excluding special factors was 16.1%, with profit after tax at €561 million, down from €590 million in H1 2024.
Derma business delivered 12.2% organic growth, notably in China (+61.9%) and North America (+11.6%), while NIVEA underperformed due to market slowdowns and competition.
La Prairie sales declined 10.7% in H1, but Q2 saw improvement (–1.5%) and China returned to growth.
Share buyback program of up to €500 million launched, with 1.05% of share capital retired in May 2025.
Financial highlights
Group net sales reached €5,188 million, up 2.1% organically and 0.2% nominally year-over-year.
EBIT (excluding special factors) was €836 million (16.1% margin), slightly below prior year due to lower tesa EBIT.
Consumer EBIT rose to €691 million (16% margin), up 10bps year-over-year; tesa EBIT margin at 16.9%.
Earnings per share (excl. special factors) remained flat at €2.54; reported EPS declined to €2.47.
Profit after tax was €561 million, €29 million below 2024, mainly due to absence of prior year real estate gains.
Outlook and guidance
Group organic sales growth for 2025 expected around 3%, with EBIT margin (excl. special factors) slightly above last year.
Consumer segment: organic sales growth of 3–4% and EBIT margin 20bps above previous year targeted.
tesa segment: organic sales growth of 1–3% and EBIT margin around 16% expected.
No proportional reduction in marketing budget; continued investment in strategic launches.
Macroeconomic environment remains uncertain due to trade conflicts, geopolitical tensions, and inflation.
Assess impact of geopolitical tensions.
Explain the La Prairie brand challenges.
Detail tesa's automotive market impact.
How will NIVEA's China reset impact short-term results?
What's driving tesa's growth in the Electronics segment?
How does Beiersdorf plan to balance growth and margins?
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Next Beiersdorf earnings date
Q3 202523 Oct, 2025
Next Beiersdorf earnings date
Q3 202523 Oct, 2025
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Frequently asked questions
Beiersdorf Aktiengesellschaft engages in the manufacture and distribution of consumer goods in Europe, the Americas, Africa, Asia, and Australia. The company's Consumer Business segment offers skin care and beauty care products under the Nivea, Eucerin, La Prairie, Labello, Florena, 8x4 and other brands for the body care; face and anti-aging skin care products under Nivea men, Nivea sun and Nivea baby brand names; and cleansing products under the atrix brand name. Its Tesa Business segment provides self adhesive products under Tesa Tape, Meisterwerke, Bouncer's Tapezunft, and Ichmachs labels
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