Black Rock Coffee Bar (BRCB) Investor presentation summary

Brand and operating model

• Guest-centric, drive-thru-first model combines premium caffeinated beverages, customizable menus and welcoming lobby experiences.

• Premium beans, small-batch roasting at two company-owned facilities, weekly delivery and premium espresso machines underpin beverage quality.

• Coffee represented 55% of 2025 store revenue; iced and frozen Fuel 24%, food 12%, tea 6% and coffeeless beverages 2%.

People and customer engagement

• People-first culture emphasizes authentic guest connections, training and career advancement; 99% of employees above barista had been promoted internally as of Dec. 31, 2025.

• Performance-based rewards, profit sharing and career paths aim to support retention, operational excellence and high-quality guest interactions.

• Since the June 2024 launch, the loyalty program reached 1.9 million members; loyalty transactions were 65% of transactions, and ~25% of members visited more than 10 times monthly.

• The app had more than 850,000 downloads; digital sales were 15% of total revenue in 2025 and 15.5% in 4Q25.

Growth and expansion

• Store count reached 181 at year-end 2025, with 32 added during the year, and 211 in Q3'26; the presentation sets a forward-looking 1,000+ store goal for 2035.

• All stores have drive-thrus; 125 locations had lobbies as of Dec. 31, 2025, representing ~75% of stores; order-to-delivery target is 90 seconds.

• Expansion balances density in existing markets with clustered entry into new markets, leveraging infrastructure and tenured team members to support ramp-up.

• Site selection is data-driven, with flexible leases and a focus on lobby stores and locations designed to improve efficiency and AUV.