Black Rock Coffee Bar (BRCB) Investor presentation summary

Mission and brand positioning

• Focus on fueling personal connections, community, and high-quality caffeinated beverages.

• People-first culture with strong internal promotion and career advancement.

• Differentiated guest experience and premium product offering drive brand loyalty.

Growth and expansion strategy

• Achieved 200 stores by Q2 2026, with a 20% CAGR since inception.

• Expansion balances growth in existing markets with disciplined entry into new, high-potential markets.

• Flexible store formats include drive-thru, lobbies, mobile app, and third-party delivery.

• All stores are company-owned and operated, focusing on maximizing efficiency and AUV.

Product and menu innovation

• Menu features premium, customizable beverages and food, with seasonal and trending offerings.

• Small batch roasting and premium equipment ensure consistent quality.

• Menu innovation and adaptability drive increased customer frequency and sustained sales growth.