Byrna Technologies (BYRN) Investor presentation summary

Market trends and opportunity

• Rising concerns about safety and dissatisfaction with gun laws are driving demand for non-lethal self-defense solutions.

• The addressable US consumer market is estimated at $250 billion, targeting both gun owners and non-gun owners.

• Targeted market penetration could yield $17.5 billion in revenue.

• Over 700,000 launchers sold in the past five years, with a growing dealer and international customer base.

Product portfolio and innovation

• Offers a range of non-lethal launchers, projectiles, defense sprays, and accessories.

• New compact launcher (CL) launched ahead of schedule, 38% smaller than previous models but equally powerful.

• Patented technology allows for safe, concealable, and effective self-defense with no license required.

• Projectiles include both chemical irritants and kinetic options, with recurring consumable sales.

Regional and channel strategy

• US and Canada sales are primarily direct-to-consumer, with a focus on e-commerce and dealer networks.

• Law enforcement sales are prioritized in Mexico and international markets, with significant orders from Latin American agencies.

• Retail expansion includes partnerships with Sportsman's Warehouse and new flagship stores in key US markets.