Ceconomy (CEC) Strategy Day 2026 (Media) summary

Strategic achievements and transformation

• Transitioned from classic retail to an omnichannel service platform, integrating employee, shopping, usage, and impact experiences as central to building trust.

• Introduced "Moments of Trust" as a strategic priority, leveraging trust and close customer relationships as key growth drivers.

• Loyalty membership reached 80 million, with significant improvements in net working capital and service income share.

• Brand value increased by EUR 1 billion to EUR 2.1 billion over three years.

• Employee and customer satisfaction at all-time highs, with pNPS at 44 and NPS up 10 points to 63.

Financial targets and growth ambitions

• Adjusted EBIT expected to double to EUR 500 million by FY 2025-2026 and rise 60% to EUR 800 million by FY 2028-2029.

• Net sales projected to reach EUR 24 billion by FY 2028-2029, with a CAGR of 1.3%.

• Free cash flow targeted to exceed EUR 300 million by FY 2028-2029, driven by margin improvement and cost discipline.

• More than half of gross profit (over 50%) to come from growth areas by FY 2028-2029, up from 44% currently.

• Annual cash investment to rise to about EUR 350 million, focusing on technology and logistics.

Growth areas and business developments

• Services & Solutions gross profit grew EUR 300 million in three years, targeting EUR 1.65 billion by FY 2028-2029.

• Marketplace sales (GMV) to reach EUR 1.9 billion by FY 2028-2029, expanding into new countries and fulfillment offerings.

• Retail Media gross profit expected to rise to EUR 230 million by FY 2028-2029, exceeding previous targets.

• Private Label share in served categories at 11%, aiming for 7% overall by FY 2028-2029.

• Space-as-a-Service evolving into Retail-as-a-Service, with gross profit set to increase from EUR 50 million to EUR 90 million by FY 2028-2029.