Citizens (CIA) Emerging Growth Conference 88 summary

Company overview and market position

• Operates in over 75 countries, with two-thirds of premiums from international clients, mainly in South America and Taiwan.

• Fastest-growing U.S. life insurer last year, despite being a 50-year-old company.

• U.S. focus is on affordable final expense policies for retirees lacking portable life insurance.

• Expanded U.S. presence from 5 to 43 states in two years, targeting blue-collar retirees.

• Significant growth potential remains both domestically and internationally.

Strategic initiatives and competitive advantages

• Implementing a new admin system to support modern insurance products and enable international and upmarket U.S. growth.

• Emphasizes agility and innovation, avoiding bureaucracy typical of larger insurers.

• Focuses on agent and client experience, building loyalty among agents through ease of doing business.

• Plans to introduce new insurance products, such as universal life and term, starting next year.

Growth priorities and outlook

• Aims for a balanced 50/50 split between international and domestic revenue over time.

• Recent sales skewed two-thirds domestic, but international growth remains strong.

• Current focus is on profitable, high-quality U.S. final expense business, with Asia as a key future growth area.