Coca-Cola Europacific Partners (CCEP) Conference Redburn Atlantic Consumer summary

Business transformation and growth

• Achieved 5% organic sales growth and expanded from Western Europe into diverse markets, increasing resilience and long-term growth potential.

• Workforce grew from 24,000 to 42,000, with a focus on sharing best practices and fostering a competitive, collaborative culture.

• Integration of Amatil and the Philippines unlocked optimism and long-term commitment among employees.

• Enhanced collaboration and knowledge sharing, especially in digital and technology, are now central to operations.

• Ongoing SAP S/4HANA integration aims to unify systems and deliver $350–$400 million in productivity savings.

Digitalization and data strategy

• Shifted from data lake creation to insights-driven data use, focusing on solving specific business problems.

• Increased emphasis on digital tools, technology, and data sharing across bottlers to drive growth and efficiency.

• Revenue and margin growth management (RGM) has diversified packaging and pricing, supporting both consumer value and profitability.

Customer and retailer relationships

• Prioritized being the top value creator in FMCG, leading to category growth and improved retailer margins.

• Strategic pricing and innovation have made the beverage category more attractive, resulting in increased shelf space and relevance.