Dataproces Group (DATA) Strategy update summary

Strategic ambitions and growth targets

• Aims to quadruple revenue to DKK 200 million by 2030, focusing on organic growth in Denmark and expansion in Germany.

• Updated strategy emphasizes efficient scaling, top-line growth, and international expansion, with continuous assessment based on market and geopolitical conditions.

• Plans to reinvest a larger share of profits into product development, market expansion, sales, and selective acquisitions.

• Six strategic focus areas have been identified to support these ambitions.

• Will actively pursue growth opportunities, potentially requiring additional capital injections.

Product development and market approach

• Product portfolio consists of 27 software solutions across four platforms, with a 23% market share in Danish municipalities.

• Emphasizes development of universal, scalable solutions adaptable for international markets, with 1–2 new universal solutions expected annually.

• New products are co-developed with pilot municipalities to ensure market fit and broad applicability.

• Recent launches, such as Kommuneprofil, have received strong positive feedback and are expected to drive further growth.

• Strategic collaboration with Index100 supports product development and scaling.

International expansion and acquisition strategy

• German market targeted due to significant growth potential, similarities with Denmark’s digitalization, and a large addressable market.

• Entry strategy includes acquisitions, partnerships with local firms, and a dedicated German sales team.

• Focuses on municipalities with over 20,000 inhabitants for higher cross-selling potential.

• Acquisition targets must offer strong synergies and growth potential, with a preference for firms serving local administration.

• Already present in several German municipalities with positive feedback on solutions.