e.l.f. Beauty (ELF) 23rd annual dbAccess Global Consumer Conference summary

Business performance and growth

• Achieved 29 consecutive quarters of net sales growth, averaging at least 20% per quarter over seven years.

• Gained over 900 basis points of market share in cosmetics; e.l.f. SKIN is now a top 11 U.S. skincare brand.

• Acquired Naturium and rhode, both showing rapid sales growth and strong retail performance.

• rhode had the most successful launch in Sephora history and is expanding across Europe this fall.

• Value proposition remains strong, with average retail prices significantly below prestige competitors.

Competitive advantages and innovation

• Four durable advantages: high-performance team culture, value, innovation, and disruptive marketing.

• Every employee receives equity, driving high engagement and productivity.

• Innovation is driven by adapting prestige trends and community feedback, leading to leadership in 22 cosmetics segments.

• Marketing excels with Gen Alpha, Gen Z, and Millennials through platform engagement and disruptive campaigns.

Portfolio management and acquisitions

• Portfolio now includes multiple brands, each with dedicated teams and high acquisition standards.

• Acquisitions focus on founder vision and team retention, with no assumed synergies.

• Approach enables pursuit of multiple growth vectors and supports founder-led brand enhancement.