Electrolux (ELUX) IFA 2025 summary

Opening and innovation highlights

• Event opened with a focus on innovation and quiet performance, setting the stage for new product launches.

• Emphasis on emotional connection and sensory experiences in the kitchen, highlighting the brand's momentum and market growth in Germany.

Product launches and demonstrations

• Unveiled the 7,000 Meal Assist oven with Pizza Expert function, enabling restaurant-quality pizza at home in 2 minutes 30 seconds, guided by digital tools and expert collaboration.

• Demonstration showcased the oven's speed, ease of use, and ability to deliver professional results, supported by a partnership with a leading pizza school.

• Introduced CamCook AI and camera technology in the 9,000 Steam Pro oven, which recognizes dishes and automates optimal cooking settings.

Smart home and sustainability advancements

• AI Cool Assist in new cooling appliances learns user routines, reduces energy use by up to 10%, and operates at a record-low 27 dB noise level.

• Innovations support sustainability by reducing waste and energy consumption, aligning with a strong environmental agenda.