Eurocash (EUR) Strategy presentation summary

Strategic transformation and business model evolution

• Transitioning from a traditional wholesaler to an integrated franchise retailer, aiming to empower local entrepreneurs and deliver value to consumers, franchisees, and shareholders.

• Anchored on five pillars: franchise integration, operational excellence, growth engines, locality/fresh/private label, and digital backbone.

• Targeting a fully integrated network of 15,000+ stores, leveraging scale, local relevance, and digital tools for competitive advantage.

• Focus on relational proximity, supporting local stores with buying power, logistics, and shared digital solutions.

• Building a single, scalable proximity retail network with consistent formats and consumer experience.

Market context and consumer trends

• Discount store growth is slowing as Polish consumers become more affluent, with supermarkets expected to gain market share.

• Consumers are increasingly prioritizing quality and range over just low prices in grocery shopping.

• Proximity and relational stores have an advantage in segments where quality, freshness, and convenience matter more than price.

• Franchise banners are outperforming independents in like-for-like sales growth, driving consolidation toward integrated formats.

Growth levers and strategic initiatives

• Accelerating store conversions to integrated formats, expanding high-growth categories (fresh, ultra-fresh, local, private label), and deploying a retail media network.

• Expanding online penetration via Frisco and integrating Duży Ben into the franchise platform.

• Rolling out a unified loyalty app to achieve 80% store integration and increase consumer engagement.

• Doubling marketing investment and expansion capex to support franchise growth and store remodeling.