Gaia (GAIA) Investor presentation summary

Business overview and model

• Operates a premium SVOD channel offering exclusive, high-engagement content in personal growth, ancient wisdom, and wellness categories.

• Subscription pricing is $15.99/month or $139.99/year, with a premium Gaia+ tier at $299/year for live broadcasts.

• Core demographic is 65% female, aged 45-65, highly educated, and with household income above $75k.

• 86% of content is exclusive and produced in-house, minimizing reliance on outside studios.

Financial performance and efficiency

• Achieves 85% gross margin and 94% cash contribution, with strong negative working capital.

• LTV to CAC efficiency ratio improved from 6.2x in 2020 to 7.6x in 2024.

• Annual revenue projected at $98.9M in 2025, with gross profit per employee rising to $817k.

• Free cash flow margin expected to reach 22% in high-growth scenarios.

Market opportunity and growth drivers

• Global SVOD households projected at 1.79B by 2029, with 660M interested in Gaia topics.

• Total addressable market estimated at 26M, with a subscriber target of 5M.

• International members currently make up 40% of the base, expected to reach 50% in three years.

• International rights cover 98% of the content library, supporting efficient global expansion.