Hanatour Service (039130) Corporate presentation summary

Business overview and competitive advantages

• Leading travel company in Korea, offering comprehensive travel products and services across all channels and customer segments.

• Maintains a strong economic moat with six competitive advantages, including the largest global network, top brand reputation, advanced product development, cost competitiveness, AI transformation, and omni-channel capabilities.

Market trends

• Outbound travel from Korea continues to grow, with a rising share of travelers aged 50 and above and high per capita outbound travel frequency among G20 countries.

• Inbound tourism is expanding, driven by the global popularity of Korean culture and increasing international visitor numbers.

Strategic roadmap

• Focused on expanding global and inbound markets, strengthening omni-channel capabilities, and enhancing competitiveness in package (PKG), free independent travel (FIT), and business travel (BT) segments.

• Five key growth drivers: outbound customer base expansion, increased online sales, AI-driven innovation, inbound travel growth, and Southeast Asia market entry.

• Accelerating digital transformation through AI (AX), improving user experience, operational efficiency, and strategic capabilities.