Hanatour Service (039130) Investor presentation summary

Market leadership and business overview

• Holds the largest market share in Korea for outbound and package travelers, with 20% and 36% respectively from 2014–2019.

• Achieved 65x customer growth over 20 years, outpacing the market's 10x growth, with a 21% CAGR.

• Recognized for brand loyalty, ranking 1st in major customer satisfaction and brand indices for over a decade.

• Operates a global network with 21 subsidiaries and extensive offline and online sales channels.

Financial performance highlights

• 2024 revenue reached KRW 616.6 billion (+50% YoY), with operating profit at KRW 50.9 billion (+49% YoY) and net profit at KRW 99.9 billion (+69% YoY), both record highs.

• Operating expenses rose to KRW 565.7 billion (+50% YoY), mainly due to increased procurement costs and higher online sales share.

• Q4 2024 revenue was KRW 142.2 billion (+19% YoY), with net profit surging to KRW 49.5 billion (+261% YoY), driven by gains from discontinued operations and asset reversals.

Package tour and online channel trends

• Q4 2024 package travelers grew 31% YoY to 590,000, with GMV up 14% YoY to KRW 555 billion.

• Mid- to high-priced packages (Hanapack 2.0) accounted for 31% of travelers and 46% of GMV, reflecting strong demand for premium offerings.

• Online channel sales reached 40% of package travelers and 35% of GMV in Q4, with online membership at a record 8.35 million (+15% YoY).

• Online active users (mobile and PC) averaged 1.27 million monthly (+28% YoY), with mobile app MAU up 36% YoY.