Hanatour Service (039130) Corporate presentation summary

Market leadership and business overview

• Holds the largest market share in Korea for outbound and package travelers, with 20% and 36% respectively from 2014–2019.

• Achieved 65x customer growth over 20 years, outpacing the market's 10x growth, with a 21% CAGR from 1998–2019.

• Operates a diversified business model including complete and semi-package tours, B2C and B2B channels, and a global network of 22 subsidiaries.

• Recognized for brand loyalty, ranking 1st in major customer satisfaction and brand indices for over a decade.

Financial performance

• 2024 revenue reached KRW 616.6 billion (+50% YoY), with operating profit at KRW 50.9 billion (+49% YoY) and net profit at KRW 99.9 billion (+69% YoY), both record highs.

• Q1 2025 revenue was KRW 168.4 billion (QoQ +18%, YoY -8%), with operating profit of KRW 12.3 billion and net profit of KRW 14.4 billion, reflecting market volatility and one-off gains in prior quarters.

• Operating expenses in 2024 rose to KRW 565.7 billion (+50% YoY), mainly due to increased procurement costs and higher online sales share.

Package tour and online trends

• Q1 2025 package travelers totaled 560,000 (YoY -4%), with GMV at KRW 580.5 billion (YoY -5%).

• Share of mid-to-high-priced packages (Hanapack 2.0) grew to 32% of travelers and 47% of GMV in Q1 2025.

• Online channel sales accounted for 42% of package travelers and 38% of GMV in Q1 2025, with online membership reaching 8.58 million (+13% YoY).

• Customer satisfaction for Hanapack 2.0 remained above 80 on the HCSI since launch, reflecting improved experiences.