HelloFresh (HFG) AGM 2025 Presentation summary

Opening remarks and agenda

• AGM held on June 6, 2025, with a focus on strategic updates and financial review.

• Agenda included strategy update and financial overview for 2024.

Financial performance review

• Group revenue for 2024 reached €7.7bn, a currency-adjusted growth of 0.9%.

• Adjusted EBITDA at €399.4m, with margins of 9.8% for meal kits and 1.6% for ready-to-eat.

• Free cash flow per diluted share stable at €0.42; total free cash flow €73.2m.

• Q1 2025 revenue declined 8.3% YoY to €1.93bn, but adjusted EBITDA more than tripled to €58.1m.

• Strong balance sheet with €519m cash and low net leverage (0.84x EBITDA as of March 2025).

Strategic initiatives and plans

• Vision to become the world's leading digital FMCG company, expanding into pet food and supplements.

• Efficiency program launched, targeting €300m savings by 2026 through productivity, network, and personnel optimization.

• Focus on profitable customer segments, reduced marketing spend, and product innovation.

• Core product to undergo significant changes in the next 12 months, including expanded meal selection and improved digital experience.

• Ready-to-eat segment identified as key growth driver, especially in North America.