Herbalife (HLF) The MicroCap Rodeo Conference - NYC summary

Conference overview

• Event held at Sparks Steakhouse, New York, as part of the 2025 MicroCap Rodeo, featuring in-person and webcast participation.

• Presentations included a fireside chat with the CFO and industry analysts, focusing on business model, strategy, and financials.

Business model and operations

• Operates in over 90 countries with $5 billion in net revenue and more than 2 million distributors.

• Nutrition Clubs, distributor-owned locations, drive frequent customer engagement and account for 40% of U.S. sales.

• POS systems in clubs provide detailed consumer data, with over 4 million U.S. club customers last year.

Regulatory and business transformation

• 2016 FTC settlement led to commission payments only after product reaches end users, increasing transparency and data collection.

• Preferred customer program, now in countries representing 80% of sales, allows direct purchases while crediting distributors.