Hernö Gin (HERNO) Q1 2025 earnings summary

Executive summary

• Net sales increased by 2% to 11.1 MSEK compared to Q1 2024, with a 92% rise in pre-tax profit to 2.3 MSEK, nearly doubling last year's result.

• Strategic investments, including a new lighter, recycled glass bottle and the opening of Hernö Gin Hotell, are delivering tangible cost and brand benefits.

• The updated digital Hernö Gin Club and increased activity at both the Stockholm bar and the new hotel have strengthened customer engagement.

Financial highlights

• Net sales: 11.1 MSEK (up 2% year-over-year); gin sales 7.1 MSEK (down 4%), visitor operations 3.9 MSEK (up 8%).

• Pre-tax profit: 2.3 MSEK (up 92% year-over-year); EBITDA: 2.3 MSEK; net profit: 1.9 MSEK.

• Number of bottles sold: 59,968 (up from 56,370 in Q1 2024).

• Cash flow from operations: 1.1 MSEK; cash and equivalents at period end: 15.2 MSEK.

Outlook and guidance

• Long-term focus remains on brand building, sustainability, and experiential offerings.

• Export sales face headwinds from a weaker euro, but travel retail and international bottle sales are growing.

• New product launch scheduled for April 29, 2025.