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Investor Relations14 Oct 2025
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Hernö Gin (HERNO) investor relations material
Hernö Gin Q2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2025 earnings summary28 Aug, 2025
Executive summary
Strategic shift to direct distribution to Systembolaget began July 1, ending partnership with Anora, expected to yield higher margins per bottle and smoother sales across quarters.
First half-year net sales reached 21.6 MSEK (29.1 MSEK), with Q2 at 10.6 MSEK (18.2 MSEK); pre-tax profit for H1 was 2.9 MSEK (7.4 MSEK), Q2 at 0.6 MSEK (6.2 MSEK).
Sales decline attributed to transition in distribution and lower consumer demand due to economic pressure and a cold spring.
Swedish gin market saw a 0.3% increase at Systembolaget, but company sales dropped 19% in H1 2025 after a strong 2024.
Export sales, especially in Denmark, were lower, but a new partnership in Spain was established.
Financial highlights
Q2 net sales: 10.6 MSEK (down from 18.2 MSEK YoY); H1 net sales: 21.6 MSEK (down from 29.1 MSEK YoY).
Q2 gin sales: 6.0 MSEK (14.2 MSEK YoY); H1 gin sales: 13.1 MSEK (21.5 MSEK YoY).
Q2 pre-tax profit: 0.6 MSEK (6.2 MSEK YoY); H1 pre-tax profit: 2.9 MSEK (7.4 MSEK YoY).
Q2 EBITDA: 0.5 MSEK (6.5 MSEK YoY); H1 EBITDA: 2.8 MSEK (8.2 MSEK YoY).
Q2 after-tax profit: 0.5 MSEK (4.9 MSEK YoY); H1 after-tax profit: 2.3 MSEK (5.9 MSEK YoY).
Outlook and guidance
Direct sales to Systembolaget expected to stabilize quarterly sales and improve margins.
Focus on brand-building, experiences, and digital marketing to drive long-term growth.
Export strategy emphasizes selective, profitable partnerships; new collaboration in Spain signals international growth ambitions.
How will direct sales improve per-bottle margin?
How will the new Gothenburg bar boost sales?
How will excess production capacity be utilized?
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Next Hernö Gin earnings date
Q3 202528 Oct, 2025
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Frequently asked questions
Hernö Gin AB is a Swedish distillery specializing in the production of craft gin. Established in 2011, the company is known for being Sweden's first dedicated gin distillery and has gained recognition for its high-quality, organic products. Hernö Gin produces a range of gins, crafted using traditional methods and natural botanicals, which have earned numerous awards on the global stage. Hernö Gin AB is headquartered in Härnösand, Sweden, and its shares are listed on the Stockholm Stock Exchange.
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