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Hugo Boss (BOSS) Q3 2024 earnings summary

Event summary combining transcript, slides, and related documents.

Logotype for Hugo Boss AG

Q3 2024 earnings summary

16 Jan, 2026

Executive summary

  • Achieved solid Q3 2024 performance with 1% group sales growth to €1,029 million, despite weak consumer sentiment and macroeconomic headwinds.

  • Cost efficiency measures and brand strength supported bottom-line resilience.

  • Growth in the Americas (+4%) and EMEA (+1%) offset a 7% decline in Asia/Pacific, mainly due to weak demand in China.

  • Digital (+6%) and wholesale (+4%) channels showed robust growth, while brick-and-mortar retail declined 3%.

  • Free cash flow improved to €40 million in Q3, supported by lower trade net working capital.

Financial highlights

  • Group sales up 1% in Q3 and 2% year-over-year for the first nine months, reaching €3,058 million.

  • EBIT declined 7% to €95 million; EBIT margin at 9.3%, down 80 basis points year-over-year.

  • Net income attributable to shareholders was €55 million (EPS €0.79), down 13% year-over-year.

  • Gross margin declined to 60.2% in Q3, down 50 basis points year-over-year.

  • Capital expenditure rose 28% to €89 million in Q3, mainly for logistics and digitalization.

Outlook and guidance

  • Full-year 2024 sales expected to grow 1–4% in group currency, reaching €4.20–€4.35 billion.

  • EBIT guidance for 2024 set at €350–€430 million, representing a range of -15% to +5% year-over-year.

  • Net income is expected to move in line with EBIT.

  • Trade net working capital as a percentage of sales is forecast to improve slightly, approaching 20%.

  • Capital expenditure for 2024 is projected at around €300 million.

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