Inuvo (INUV) H.C. Wainwright 26th Annual Global Investment Conference 2024 summary

Company mission and technology

• Aims to transform programmatic media buying using AI for precise targeting in a cookie-free future.

• Utilizes a large language model to read the open web and organizes data into a concept graph for pattern recognition.

• Builds custom models for brands and marketing strategies, available in the Curate Marketplace.

• Models refresh every five minutes, ensuring real-time market relevance.

• Holds 19 patents with 6 pending, covering the U.S. and Canada, protecting core technology.

Product offerings and differentiation

• Offers managed services and a new self-service product, both DSP-agnostic and channel-agnostic.

• Self-service product has been in the market for four months and is gaining significant traction.

• Models do not rely on cookies or third-party data, addressing privacy and signal loss issues.

• Provides educational resources and demo tools online to facilitate client adoption.

• Uses Synthesia.ai to create FAQ videos for client onboarding and support.

Market opportunity and growth

• Operates in the $250 billion programmatic media market with low current penetration, especially among 16,000 U.S. mid-size agencies.

• Self-service targets large holding companies representing 80% of U.S. media buying.

• Recent go-to-market investments include hiring and restructuring sales, marketing, and client success teams.

• Press coverage and thought leadership are increasing brand visibility.

• Compound quarterly growth of 5.5% since Q2 2022, with over 90% client renewal rates.