LiveWire Group (LVWR) Q3 2024 earnings summary
Event summary combining transcript, slides, and related documents.
Q3 2024 earnings summary
18 Jan, 2026Executive summary
Q3 2024 saw a challenging global market with macroeconomic and political uncertainty, high interest rates, and declining big-ticket discretionary spending, leading to a 13% drop in global retail motorcycle sales year-over-year.
North America retail sales declined 10%, EMEA dropped 23%, Asia Pacific fell 16%, while LATAM grew 4% in Q3.
Touring segment in the U.S. grew nearly 10% and gained over four percentage points of market share, outperforming other segments.
LiveWire achieved recognition for its S2 Del Mar and maintained U.S. market leadership in on-road electric motorcycles.
Company executed restructuring, relocating product development to Milwaukee and reducing headcount to drive future profitability.
Financial highlights
Q3 consolidated revenue declined 26% year-over-year, with HDMC revenue down 32% and HDFS revenue up 10%.
Q3 2024 revenue for LiveWire was $4.4M, down 45% year-over-year, mainly due to a 52% drop in STACYC revenue.
Q3 consolidated operating income was $106 million, down 49% from the prior year; Q3 EPS was $0.91, down 34%.
Net loss for Q3 2024 was $22.7M, up 56% year-over-year; operating loss widened to $26.5M.
Cash and cash equivalents ended at $2.2 billion for the group and $88.4 million for LiveWire, both down from year-end 2023.
Outlook and guidance
Full-year 2024 retail and wholesale unit guidance revised to 149,000–153,000 units, down from 163,000–168,000.
LiveWire full-year guidance revised to 600–1,000 electric motorcycle unit sales, with operating loss expected at $105–$115 million.
Retail expected to be down 6%-8% and wholesale down 16%-17% for the year.
HDMC revenue now expected to decline 14%-16% for the year; operating income margin revised to 7.5%-8.5%.
Management expects capital expenditures between $8M and $15M in 2024.
Latest events from LiveWire Group
- Record unit sales and market share gains offset sharp 2025 revenue and margin declines.LVWR
Q4 202510 Feb 2026 - Q2 revenue up 12%, EPS up 34%, net loss narrowed to $24.8M, $1B buyback plan announced.LVWR
Q2 20242 Feb 2026 - Revenue and retail sales fell, but cost controls improved margins and narrowed losses.LVWR
Q1 202523 Dec 2025 - Flexible $100M shelf registration to fund electric motorcycle and e-bike innovation.LVWR
Registration Filing16 Dec 2025 - 2024 sales fell 7%, LiveWire revenue dropped 30%, but US touring share hit 75%.LVWR
Q4 202411 Dec 2025 - Stockholders will elect nine directors, ratify KPMG as auditor, and review major 2024 milestones.LVWR
Proxy Filing2 Dec 2025 - Shareholders will vote on nine directors and auditor ratification at the May 2025 virtual meeting.LVWR
Proxy Filing2 Dec 2025 - Strategic deal unlocked $1.25B; cost controls improved losses as STACYC revenue rose 25%.LVWR
Q2 202516 Nov 2025 - Q3 2025 brought revenue growth and narrowed losses, but cash fell and loss guidance increased.LVWR
Q3 202513 Nov 2025