Locafy (LCFY) Planet MicroCap Showcase: VEGAS 2025 summary

Company overview and market focus

• Specializes in rapid SEO and AI-driven visibility for businesses, with a global SaaS platform and headquarters in Perth, Australia.

• Operates mainly in the USA, Canada, and Australia, serving over 500 paying clients and partnering with 20 global publishers.

• FY2024 revenue exceeded AUD 4 million, with a focus on local and e-commerce markets for future growth.

• Emphasizes language compatibility and market size in target regions.

Technology, solutions, and performance

• Proprietary technology enables clients to reach page one of Google within 30–90 days, with a performance guarantee.

• Automation and structured content are key to rapid deployment and cost-effectiveness.

• AI and search engines use similar methodologies, so strong SEO translates to AI prominence.

• Directory listings and citations are foundational for search engine trust and ranking.

• Automated solutions can get clients to the top of map pack results within 30 days.

Market trends and competitive advantage

• Digital marketing spend is projected to grow from AUD 790 billion to $1.1 trillion by 2029.

• Google remains dominant, but AI-driven search is increasing engagement and cannot be ignored.

• Unique technology, including entity-based SEO and programmatic content generation, differentiates from competitors.

• Case studies show clients dominating search results across Google, Bing, Amazon, and AI platforms for targeted keywords.