Locafy (LCFY) The Gateway Conference 2025 summary

Company overview and market positioning

• Specializes in location-based digital marketing, helping businesses rank higher in search results quickly and cost-effectively.

• Operates primarily in the U.S., Australia, and Canada, with over 600 paying customers and more than 20 global publishing partners.

• FY2024 revenue was AUD 4.15 million, with AUD 2.9 million for the nine months to March 2025.

• The market for digital visibility is vast, with global spend nearing $790 billion and expected to reach $1 trillion soon.

Technology and product differentiation

• Delivers SEO results in 30–60 days, significantly faster than industry norms of 12–36 months.

• Proprietary technology enables high rankings in both organic and AI-driven search results.

• Focuses on consistent business listings and optimized landing pages to boost visibility across platforms.

• Map Pack optimization is a core feature, targeting the top three positions that drive most local business traffic.

Sales strategy and scaling plans

• Owns major business directories, providing access to 40 million listings and 11.4 million claimed listings for direct marketing.

• Recently launched an AI-driven sales team, achieving high engagement and appointment rates in test markets.

• Targets digital agencies as channel partners, offering a $690/month product with commission incentives.

• Plans to scale by leveraging agency partners for customer management, reducing the need for internal account managers.