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Locafy (LCFY) investor relations material
Locafy The Gateway Conference 2025 summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
Company overview and market positioning
Specializes in location-based digital marketing, offering SaaS solutions to help businesses rank higher in search results quickly and cost-effectively.
Operates primarily in the US, Australia, and Canada, with over 600 paying customers and 20+ global publishing partners.
FY24 revenues reached $4.15 million, with $2.9 million reported for the nine months to March 2025.
Targets a massive and growing global market for online visibility, projected to reach $1 trillion.
Technology and product differentiation
Delivers SEO results in 30–60 days, compared to industry norms of 12–36 months, leveraging proprietary systems engineered by top SEO experts.
Uses a combination of consistent business listings, custom landing pages, and map ranking technology to boost both organic and AI search visibility.
Focuses on local search, where most customer actions occur within 24 hours and the top three map positions capture the majority of business.
Demonstrated rapid results for high-profile clients, such as a State Farm agent, achieving top rankings in a short timeframe.
Sales strategy and scalability
Owns major business directories, providing access to 40 million listings and 11.4 million claim listings for targeted outreach.
Recently launched an AI-driven sales team, which has shown high engagement and appointment rates in pilot campaigns.
Sales model targets digital agencies, offering a $690/month product with commissions and lead generation support.
Partners act as branded sales agents in their regions, reducing the need for in-house account management and enabling scalable growth.
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