Locafy (LCFY) investor relations material

Company overview and market positioning

• Specializes in location-based digital marketing, offering SaaS solutions to help businesses rank higher in search results quickly and cost-effectively.

• Operates primarily in the US, Australia, and Canada, with over 600 paying customers and 20+ global publishing partners.

• FY24 revenues reached $4.15 million, with $2.9 million reported for the nine months to March 2025.

• Targets a massive and growing global market for online visibility, projected to reach $1 trillion.

Technology and product differentiation

• Delivers SEO results in 30–60 days, compared to industry norms of 12–36 months, leveraging proprietary systems engineered by top SEO experts.

• Uses a combination of consistent business listings, custom landing pages, and map ranking technology to boost both organic and AI search visibility.

• Focuses on local search, where most customer actions occur within 24 hours and the top three map positions capture the majority of business.

• Demonstrated rapid results for high-profile clients, such as a State Farm agent, achieving top rankings in a short timeframe.

Sales strategy and scalability

• Owns major business directories, providing access to 40 million listings and 11.4 million claim listings for targeted outreach.

• Recently launched an AI-driven sales team, which has shown high engagement and appointment rates in pilot campaigns.

• Sales model targets digital agencies, offering a $690/month product with commissions and lead generation support.

• Partners act as branded sales agents in their regions, reducing the need for in-house account management and enabling scalable growth.