Mango Excellent Media Co. (300413) Q2 2026 earnings summary

Executive summary

• Revenue for H1 2026 reached ¥6.19 billion, up 3.86% year-over-year, while net profit attributable to shareholders dropped 73.58% to ¥201.7 million due to lower membership income, rigid content costs, and investment fair value changes.

• Operating cash flow was negative at -¥341.7 million, a sharp decline from ¥460.1 million in H1 2025.

• The company maintained its position as a leading state-owned long-form video platform, focusing on content innovation, AI integration, and international expansion.

Financial highlights

• Operating income: ¥6.19 billion (+3.86% YoY); net profit: ¥201.7 million (-73.58% YoY).

• Gross margin declined due to persistent content cost pressure.

• Basic and diluted EPS: ¥0.11 (down from ¥0.41 YoY).

• Net cash from operating activities: -¥341.7 million (down 174.27% YoY).

• Total assets at period end: ¥32.78 billion; net assets: ¥23.08 billion.

Outlook and guidance

• The company will continue to invest in content, AI-driven production, and internationalization, aiming to stabilize core business and drive new growth engines.

• No interim dividend, bonus shares, or capital increase from reserves planned for H1 2026.