Mene (MENE) Investor presentation summary

Mission and market opportunity

• Aims to restore the link between jewelry and savings by offering pure 24K gold and platinum pieces priced transparently by weight, targeting a large, global addressable market with a disruptive vision and technology-driven approach.

• Gold jewelry represents about 50% of global gold demand, with the online jewelry market projected to reach $117 billion by 2027.

Business model and differentiation

• Sells only 24K gold and platinum jewelry, pricing each piece by gram weight plus a transparent design/manufacturing premium (~30%).

• Offers a lifetime buyback program, allowing customers to sell back jewelry at prevailing market prices.

• Vertically integrated across technology, design, manufacturing, fulfillment, and customer support, enabling direct-to-consumer sales in over 65 countries without physical stores.

Industry context and competitive landscape

• Eastern markets treat jewelry as long-term savings, with $3 trillion in high-karat gold jewelry stock and transparent pricing by weight.

• Western markets focus on lower-karat, high-margin, gem-centric jewelry with little intrinsic resale value and heavy marketing.

• Industry is fragmented in the East, while the West is consolidated, with top 10 players controlling 30% of the market.