Molson Coors Beverage Company (TAP) 23rd annual dbAccess Global Consumer Conference summary

Strategic direction and portfolio transformation

• Emphasis on maintaining a strong core and value brand foundation while transforming the portfolio, especially in the Beyond Beer segment, which has grown from less than 1% to nearly 10% of revenue in under four years.

• Focus on commercial execution, local accountability, and cost optimization, including a $450 million cost savings program over three years.

• Investment in technology and capabilities to drive returns and support growth across all segments.

• Disciplined balance sheet management, with ongoing investments, shareholder returns, and leverage targets around 2.5x.

• Continued innovation and targeted M&A to fill portfolio gaps, particularly in the RTD and Beyond Beer categories.

Portfolio segment performance and growth plans

• Core brands like Coors Light and Banquet are holding or gaining share, with targeted campaigns and regional activations planned for further growth.

• Value brands remain important for consumer segments seeking different price points, with ongoing investment to ensure relevance.

• Above premium brands, such as Peroni, show consistent growth, while Blue Moon is being rebuilt through on-premise focus and innovation in non-alcoholic and higher ABV variants.

• Beyond Beer is being scaled with brands like Fever-Tree, Topo Chico, and Monaco, aiming for higher growth rates and leveraging new capabilities.

Market dynamics and consumer trends

• Structural shifts include increased focus on health and wellness, driving growth in zero-alcohol and high ABV segments.

• Macro volatility, such as inflation and geopolitical events, has impacted consumer behavior, but resilience and adaptability are emphasized.

• On-premise channels are outperforming off-premise, with summer occasions expected to boost engagement.