Molson Coors Beverage Company (TAP) Consumer Analyst Group of New York Conference 2025 summary

Strategic transformation and growth

• Completed revitalization plan and now accelerating growth by strengthening core brands and expanding into above-premium and beyond beer segments.

• Focused on premiumization, with above-premium share rising from 23% in 2019 to 27% in 2024, targeting 33% medium-term.

• Significant progress in EMEA, APAC, and Canada, with targeted plans for U.S. premiumization and innovation.

• Exited unprofitable businesses, strengthened balance sheet, and returned more cash to shareholders.

• Strategy aims for low single-digit net sales growth, mid-single-digit income growth, and high single-digit EPS growth.

Commercial and operational capabilities

• Adopted a "Category First, Molson Coors Best" commercial principle, prioritizing category health and customer needs.

• Leveraged proprietary category management, earning captaincy in over 50% of retail outlets.

• Enhanced execution with technology, closing planogram execution gaps in 70,000 stores annually.

• Engaged Gen Z through partnerships and research, launching products like Naked Life to address mindful drinking trends.

• Focused on attracting new drinkers and expanding into non-alc and beyond beer categories.

Channel and brand performance

• Convenience channel is a major growth driver, with beer sales up 23% in dollars and 27% in trips over five years.

• Singles, flavors, and high ABV products lead growth in convenience; innovation pipeline tailored for this channel.

• Launched Blue Moon Extra, Topo Chico, and Simply Bold in convenience, with 60,000 placements in spring.

• Retained 86% of core brand share gains in convenience in 2024, with a $575M opportunity to close the share gap.

• Banquet brand grew 13.5% in 2024, nearly 50% since 2019, driven by authenticity, new drinker acquisition, and expanded distribution.