Omnicom Group (OMC) Morgan Stanley Technology, Media & Telecom Conference summary

Acquisition and integration plans

• Shareholder vote on the IPG acquisition is scheduled for March 18, with positive recommendations from ISS and Glass Lewis.

• Integration planning is underway, focusing on media, data, precision marketing, healthcare, and PR.

• No revenue synergies included in the deal model, but significant synergy opportunities are expected, targeting over $750 million.

• Combining Acxiom, Omni, and Flywheel is expected to create an industry-leading data platform.

• Initial revenue growth opportunities are anticipated soon after deal closure, especially in media and data.

Strategic priorities and growth outlook

• Top 2025 priority is closing the IPG deal and focusing on execution for organic revenue growth of 3.5%-4.5%.

• 2024 benefited from the Olympics and U.S. elections, contributing 50 basis points to growth; 2025 guidance is more conservative.

• Macro uncertainty, including U.S. political environment and tariffs, is factored into guidance.

• European regulatory changes are expected to be more growth-oriented, supporting a positive macro outlook.

Industry and client trends

• Auto industry faces challenges from tariffs and competition from Chinese EV makers, especially in Europe.

• Other client verticals are stable, with a consistent focus on driving sales.