One Group Hospitality (STKS) 27th Annual ICR Conference 2025 summary

Business overview and brand integration

• Acquisition of Benihana and RA Sushi added iconic brands and significant sales, with strong potential for increased consumer frequency beyond special occasions.

• Product innovation and facility refreshes are driving contemporary appeal and future growth for Benihana.

• RA Sushi complements the grill concept, and all brands are positioned as leaders in experiential, entertainment-focused dining.

• A combined loyalty program is being rolled out to leverage synergies and encourage cross-brand engagement.

Consumer trends and value strategy

• Consumers remain loyal but are trading down to lower-priced menu items or shifting to happy hour, reflecting value-centric behavior.

• Maintaining frequency and engagement is key, with expectations that improved economic conditions will restore higher spending.

• Menu strategies include tiered pricing to offer affordable entry points without compromising the premium experience.

• Cost savings from scale and supply chain improvements are reinvested to preserve guest experience quality.

Innovation, digital engagement, and marketing

• Continuous menu innovation and frequent promotional windows keep consumers engaged and encourage higher spending.

• Digital marketing is critical for brand storytelling and driving day-to-day visits, especially for Benihana.