Our Bond (OBAI) Status update summary

Strategic context and market creation

• Creating a new market requires significant customer education, as buyers lack established budgets and procurement processes for the new category.

• Early adopters are essential for references, but most buyers wait for sector-specific proof before committing.

• Winning the first reference in each vertical is critical and challenging, as buyers only trust references from their own sector.

Recent customer wins and references

• Secured major reference customers in key verticals, including one of the three largest global retailers and media companies.

• Announced a contract with the City of Jerusalem to provide services to all 10,000 city workers, following a successful pilot.

• Signed a leading real estate brokerage to provide services to all agents, breaking new ground in that sector.

• Achieved a 60% adoption rate in a city of 270,000 residents, indicating strong product-market fit.

Predictable results and third-party validation

• Ernst & Young conducted a four-and-a-half-month study, concluding $180–$280 in annual savings per end user.

• Predictable, positive results validated by a credible third party are now available to support sales to the early majority.