QYOU Media (QYOU) Investor update summary

Strategic business focus and market positioning

• Shifted focus to two profitable, scalable business units, exiting non-performing segments to drive growth and EBITDA improvement.

• Operates in the creator economy, leveraging influencer-led marketing across platforms like TikTok, Instagram, and YouTube.

• Emphasizes authenticity and data-driven performance, addressing fragmentation in the social media landscape.

• Runs global campaigns with operations in North America, India (via Chtrbox), and Dubai, serving Fortune 500 clients.

• Pursues deeper technology integration and strategic partnerships to enhance campaign scale and client stickiness.

Market opportunity and growth strategy

• Targets a $35.6 billion U.S. creator marketing market, growing at 30% year-over-year.

• Market remains highly fragmented, with no dominant players, offering significant growth potential.

• Brands are institutionalizing creator marketing, shifting major budgets from traditional to social media.

• Focuses on building enterprise-level partnerships for predictable, recurring revenue and reduced volatility.

• Selectively expands client base, prioritizing those with high growth potential and need for scaled influencer marketing.

Technology, innovation, and service differentiation

• Invests in AI-powered tools for real-time analytics, workflow automation, and quality control.

• Provides integrated end-to-end services: strategy, creative, production, creator management, and media.

• Achieved TikTok badge partner status, validating expertise and unlocking exclusive platform benefits.

• Launched QYOU Amplify, a dedicated media analytics unit for full-funnel campaign scaling and optimization.

• Demonstrates superior campaign performance, achieving 2x-3x industry-standard engagement and up to 70% lower acquisition costs.