Rogers Communications (RCI) 24th Annual CIBC Eastern Institutional Investor Conference summary

Wireless market trends and strategy

• Canadian wireless pricing is stabilizing, with less aggressive discounting and lighter volumes due to lower immigration since mid-2023.

• Focus on premium brand promotions and multi-tier offerings, including flanker and prepaid brands.

• Churn rates have improved year-over-year, aided by add-a-line and bundling strategies modeled after U.S. peers.

• Bundling wireless with broadband and other services, especially after the Shaw transaction, is key to customer retention.

• Fixed wireless is being deployed coast to coast, especially in regions without wireline footprint.

Churn management and customer loyalty

• Multi-line accounts and service bundling deepen customer relationships and reduce churn.

• The Rogers Bank credit card and its loyalty program provide additional discounts and help retain customers.

• Growth in Alberta and British Columbia is driven by bundling wireline and wireless services.

Wireline and fixed wireless expansion

• Fixed wireless is effective in Quebec, Ontario, and for students or urban markets lacking wireline.

• Largest wireless growth markets are Alberta and British Columbia, leveraging the Shaw acquisition.

• Network slicing and spectrum investments ensure reliable, scalable 5G home internet and emergency services.