SEB (SK) Corporate presentation summary

Group overview and market position

• Global leader in small domestic equipment and professional coffee machines, with €8.2bn revenue in 2025 and a 6% sales CAGR over 10 years.

• Operations in over 150 countries, selling more than 400 million products annually and employing over 32,000 people.

• Holds top market positions in cookware, electrical cooking, and professional coffee machines, with 75% of 2025 sales in markets where it is a leader.

• Multi-channel distribution: 55% offline, 45% online, and a diversified industrial footprint with 60% in-house production.

• Net zero trajectory approved by SBTi, with a strong focus on innovation and ESG.

Strategic initiatives and rebound plan

• Launched a Rebound plan in 2026 to restore profitable growth, focusing on innovation, digital marketing, and operational efficiency.

• Targeting €200m in recurring annual savings by 2027, impacting up to 2,100 positions globally.

• Aims to reduce SKUs by 25–30% and indirect purchases by 5–6%.

• Medium-term ambition: 5% annual organic sales growth and operating margin rising to 10–11%.

Innovation and product activation

• €2.5bn in sales from products launched since 2023, with strong performance in new categories and uses.

• Successful launches in EMEA, including washers, spot cleaners, and garment steamers, achieving double-digit growth.

• Relaunch of Cookeo Infinity led to a 10% sales increase in Q4-25.

• Expansion of professional coffee business with a new hub in China and new models for small businesses and offices.

• Enhanced digital marketing, influencer engagement, and rapid international roll-outs, especially in China via social commerce.