SEB (SK) Corporate presentation summary

Group overview

• Global leader in small domestic equipment and professional coffee machines, with €8.2bn revenue in 2025 and a 6% sales CAGR over 10 years.

• Sells over 400 million products annually in more than 150 countries, supported by 32,000 employees and 47 industrial sites.

• Holds top market positions in cookware, linen care, professional coffee machines, and electrical cooking, with strong brands like Tefal, SUPOR, and Moulinex.

• Multi-channel distribution with 45% e-commerce and 55% offline sales, and a diversified industrial footprint across Europe, Asia, and the Americas.

• Stable shareholder base with over 40% held by the founding group and a free float of 43.8% of share capital.

Strategic initiatives and rebound plan

• Accelerating innovation and transforming brand-consumer relationships with a focus on social-first marketing and omni-channel strategies.

• Rebound plan targets €200m in recurring annual savings by end-2027, with actions in organizational efficiency, indirect purchasing, and process simplification.

• Launch cadence and product virality prioritized, with new products like X-Clean, Aerosteam, and Coffee Crush rolled out globally.

• Social media and influencer campaigns drive product launches, with over 60% of investments in social media for key launches.

• Reduction of SKUs by 25-30% and pooling of functions to streamline operations and improve profitability.

Financial results and outlook

• H1 2026 sales reached €3,743m (+1.7% LFL), with ORfA up 44% to €172m and free cash flow at €53m, reversing a negative trend from H1 2025.

• Rebound plan delivering first results, with full-year ORfA growth and a return to normative free cash flow generation expected.

• 2026 outlook confirmed despite macroeconomic challenges, targeting lower financial leverage (around 2x by 2027) and continued innovation.

• Medium-term ambition: 5% annual organic sales growth and operating margin of 10%, progressing toward 11%.

• Strong diversification of financing resources and a well-balanced debt maturity profile.