SharkNinja (SN) Morgan Stanley Global Consumer & Retail Conference summary

Growth drivers and performance

• Achieved nearly 30% revenue growth year-to-date, with broad-based gains across categories and geographies.

• Growth fueled by disruptive product innovation, strong brand storytelling, and effective sales execution.

• Gained market share in existing categories, expanded into adjacent ones, and accelerated international expansion.

• Strong demand observed during Black Friday and Cyber Monday, with higher average selling prices and limited discounting.

• International business expected to finish the year over $1.6 billion, with rapid growth in Germany and France.

Innovation, product development, and brand strategy

• Maintains a large, skilled R&D team with 1,100 engineers, enabling rapid and diverse product launches.

• Focuses on identifying both known and unknown consumer needs, leading to successful launches like CryoGlow in the UK.

• Delivers high-quality, technologically advanced products at competitive prices, supporting a strong value proposition.

• Emphasizes affordable, accessible innovation, targeting a broad consumer base from mass to premium channels.

• Social media and digital engagement drive global demand and awareness, with viral product launches and high consumer interaction.

Supply chain transformation and risk management

• Accelerating shift of US-bound manufacturing out of China, targeting 90% outside China by end of Q2 next year.

• Investments in Southeast Asia manufacturing, with a focus on efficiency, quality, and risk mitigation through redundant supply chains.

• Managing execution risk by gradual ramp-up and stringent quality controls, especially as demand remains strong.

• Elevated supply chain spending expected through Q2 to support transition and scale-up.