SharkNinja (SN) investor relations material

Business performance and growth drivers

• Core business continues to grow at mid- to high-single digits, supporting overall double-digit growth for 13 consecutive quarters.

• New product launches and international expansion are layered on top of a strong base, driving growth rates in the mid to high teens, with recent quarters reaching 22%.

• Expansion into new categories like water purification, microwaves, and indoor/outdoor blowers has added significant TAM and excitement.

• Product innovation and demographic reach are broadening, with offerings for various life stages and socioeconomic groups.

• Social commerce, especially TikTok Shop and Meta affiliates, is a rapidly growing channel, with presence expanding to 12-13 countries by the holiday season.

Category and geographic expansion

• Entered three new categories in the past year, adding $10 billion in TAM, with disruptive products gaining social media traction.

• Wellness and skin care are identified as future growth areas, leveraging success in existing categories.

• International growth is robust, with the U.K. business rebounding and diversifying, and strong opportunities in France, Germany, Mexico, and emerging markets like Poland, Spain, and Africa.

• Direct-to-consumer and social commerce strategies are enabling faster market entry and bypassing traditional retail gatekeepers.

Domestic business and inventory management

• Domestic business is expected to maintain double-digit growth into 2027, supported by omni-channel strength and new product launches.

• Retail partnerships are deepening, with innovative in-store marketing and influencer collaborations driving growth at major retailers.

• Inventory levels were light in 2026 due to supply constraints, but this is expected to benefit 2027 as replenishment improves.

• Canada business model shift to warehouse-based distribution is expected to drive growth in the coming quarters.