SharkNinja (SN) investor relations material

Growth performance and strategy

• Achieved 22% growth in Q2, driven by broad-based expansion across categories and geographies.

• U.S. market saw 18% growth, highlighting strong domestic performance.

• Growth is not reliant on any single product, category, or geography, but on a diversified approach.

• Majority of growth comes from strengthening the core business, with only 20% from new products launched in the last two years.

• Focus on singles and doubles in product launches, with new products serving as incremental upside.

Tariff mitigation and financial management

• Implemented 1,500 initiatives to offset tariffs, including pricing, cost, and OpEx actions.

• Secured $247 million in tariff refunds, expected to be booked in Q3, with allocation split between 2025 and 2026.

• Refunds will be used to support raised guidance, offset increased tariffs and commodity costs, reinvest in media and AI, and maintain flexibility for future needs.

• Ongoing investment in prudent, time-bound AI and R&D projects to accelerate innovation.

Product innovation and portfolio management

• Launches about 25 new products annually, with most in existing categories to strengthen the core.

• New categories are introduced selectively, but core business remains the main growth driver.

• Recent successful innovations include Ninja Crispi Microwave and Shark ChillPill, which have gained strong consumer and cultural traction.

• Product development is consumer-problem focused, leveraging engineering and marketing to solve and communicate solutions.