SharkNinja (SN) investor relations material

Key growth drivers and business strategy

• Maintains a fast-paced, innovative culture with regular hack weeks and a focus on problem-solving across all functions.

• Emphasizes meeting consumers where they are through omni-channel strategies and viral marketing.

• Diversification is central, with 39 product categories, sales in 30 countries, and two multi-billion dollar brands.

• Strong global demand generation, with significant presence on Amazon and in retailers worldwide.

• Focuses on disruptive product innovation and adapting to consumer needs in each market.

Product innovation and future pipeline

• Invests 7% of sales in R&D, with 1,300 engineers and a robust innovation pipeline.

• Plans to launch three new product categories this year, including a major entry in the cooking space and a new, previously untapped category.

• Continues to innovate core categories like upright vacuums and blenders, with recent successes such as BlendBoss driving higher ASPs.

• Developing a total redesign of upright vacuum cleaners, including a new infomercial campaign.

• Roadmap extends to 2027, with plans to enter unexpected categories and further expand the portfolio.

International expansion and operational model

• Transitioning from distributor to direct models in key international markets, aiming for a 50/50 U.S. and non-U.S. revenue split.

• Social media-driven demand and omni-channel strategies are effective globally, with strong growth in Latin America and Europe.

• Re-platformed global DTC sites onto Salesforce, improving consumer experience and enabling CRM and cross-selling.

• Direct-to-consumer expected to outpace overall business growth in the medium term.

• Social commerce, especially TikTok Shop, is seen as a transformational retail channel for the next 24 months.