The Kraft Heinz Company (KHC) AGM 2026 summary

Opening remarks and agenda

• The meeting was officially called to order, with all board members and the independent auditor present.

• The agenda and rules of procedure were made available to all participants, and voting rights were clarified.

Board and executive committee updates

• The CEO, in his first annual meeting, emphasized his commitment to returning the company to growth and shared personal reflections on joining the company.

Strategic initiatives and plans

• A clear strategy was outlined to win market share through volume-led, sustainable, and profitable growth.

• Plans include $600 million in incremental investment in marketing, sales, and R&D, with a 20% increase in R&D spending.

• Focus areas include innovation, expanding in emerging markets, and streamlining operations for speed and efficiency.

• Marketing investment will rise to 5.5% of net sales, with a focus on talent and retail execution.

• The company aims to generate market share momentum in the second half of the year and return to growth in 2027.