TRUBAR (SBBC) Q2 2024 earnings summary
Event summary combining transcript, slides, and related documents.
Q2 2024 earnings summary
2 Feb, 2026Executive summary
Leadership strengthened with the addition of Erica Groussman, St. John Walshe, and other industry veterans to the board, and the CEO assuming a permanent, full-time role.
Completed major restructuring by closing or divesting non-core assets, focusing on three core brand groups with TRUBAR as the flagship.
Significant reduction in overhead and realignment of resources to support TRUBAR's growth.
Net revenue for six months ended June 30, 2024, was CAD 21 million (up 3% year-over-year); Adjusted EBITDA reached CAD 1 million.
TRUBAR expanded into 16 U.S. states, over 7 new retail chains, 1,000+ GNC locations, and a national Costco rollout.
Financial highlights
Q2 2024 revenue was CAD 7 million, down year-over-year due to declines in non-core brands, while TRUBAR Q2 revenue rose 5% to CAD 6.4 million.
Q2 gross margin improved to 47% (up from 21% year-over-year), driven by lower COGS and TRUBAR performance.
Net loss of CAD 7.1 million in Q2, with CAD 6.3-6.5 million attributed to fair value charges on warrants and derivatives.
Adjusted EBITDA positive at CAD 0.3 million for Q2, a CAD 0.7 million improvement year-over-year.
Six-month revenue reached CAD 21 million, up from CAD 20.3 million year-over-year; six-month gross margin at 35%, up 4 percentage points year-over-year.
Outlook and guidance
Confident in achieving 2024 revenue guidance of CAD 45-50 million, with Q3 and Q4 expected to ramp up due to expanded distribution.
Focus remains on expanding TRUBAR sales in the U.S., Canada, and internationally, supported by new credit facilities and working capital improvements.
Distribution points and store count are ahead of original plans, supporting strong second-half growth.
Strategic initiatives aim to support continued brand portfolio expansion and operational scaling.
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