Verisure Group (VSURE) Company Presentation summary

Vision and mission

• Strives to provide safety and peace of mind to families and small businesses, emphasizing the right to feel secure.

• Focuses on protecting what matters most through commitment, passion, innovation, teamwork, trust, and responsibility.

Business model and market positioning

• Operates a highly integrated model, controlling the value chain from product innovation to customer support and emergency response.

• Targets residential homes and small businesses in Europe and Latin America, avoiding large enterprise and non-monitored segments.

• Category leader in professionally monitored alarms, with over 5.6 million subscribers and €3.1bn ARR as of December 2024.

• Holds #1 position in 9 of its top 10 geographies, with a 25-40% share of installed base in its footprint.

Growth, financials, and resilience

• Achieved uninterrupted double-digit growth, with a 14% CAGR in ARR from 2014 to 2024 and 24% adjusted EBIT margin in 2024.

• Maintains best-in-class customer attrition rate (~7.4% in 2024) and high ARPU (~€46/month).

• Demonstrates strong cash conversion (60% group level in 2024) and reinvests operating cash flows into customer acquisition.

• Proven resilience through economic cycles, with disciplined customer acquisition and margin expansion.