Vertex (VERX) Citizens JMP Technology Conference 2026 summary

Leadership background and strategic vision

• New executive brings over 30 years of technology and cybersecurity experience from roles at Cisco, RSA, VMware, Intel, McAfee, and Microsoft.

• Decision to join was driven by Vertex's strong customer base and industry positioning amid rapid change.

Early findings and customer feedback

• Customers value Vertex for accuracy, reliability, and enabling leaner tax departments globally.

• Opportunities exist to accelerate innovation and bring new capabilities to market, especially in AI.

• Deep integration with ERP, POS, e-commerce, and HCM systems is a key differentiator.

Business performance and priorities

• Business showed strong new business growth and ARR, with cloud business expanding.

• Customer retention is a focus area, with efforts to reduce churn and expand within existing accounts.

• About 70% of new revenue comes from existing customers, highlighting the importance of customer success initiatives.