Vertiseit (VERT) M&A announcement summary

Deal rationale and strategic fit

• Acquisition of Scala, a leading digital signage software brand, expands the international partner ecosystem by over 100 partners and adds more than 1,000 brands to the customer list.

• Strengthens global position in in-store experience management and accelerates growth in North America and other key markets, which account for nearly 50% of Scala's revenue.

• Combines a strong global installed base and brand recognition with advanced cloud technologies and IXM capabilities, offering substantial SaaS conversion potential.

Financial terms and conditions

• Total purchase price is SEK 265 million, financed through an expanded credit facility with Nordea Bank and a SEK 182 million directed share issue.

• Acquisition includes both shares (European operations) and assets (primarily U.S. business, including IP and contracts), with payment in full at closing.

• Scala will be consolidated into financial reporting from the closing date.

Synergies and expected cost savings

• Adds SEK 85 million in Annual Recurring Revenue and SEK 200 million in total revenue on a full-year basis.

• Post-synergy profitability expected at 35% Cash EBITDA on SEK 200 million top-line revenue, contributing positively in 2026.

• Synergies realized partly by not transferring all employees in the asset deal, reducing costs.

• Full synergy effects anticipated by year-end or during 2026, with immediate positive impact on profitability.