Vertiseit (VERT) M&A Announcement summary

Deal rationale and strategic fit

• Acquisition expands AI-enabled InStore Audio and generative music, enhancing the digital in-store offering and targeting a previously untapped segment.

• Adds AI expertise and consulting capabilities in fashion retail, especially in Germany and the DACH region, and strengthens presence in Hamburg as a DACH hub.

• Integrates all AI assets from Stoked AI and Muse, broadening the technology portfolio and aligning with strategic goals in retail and lifestyle.

• Positions the group as a leader in AI innovation for retail experiences and unlocks new revenue streams through InStore Audio.

• Muse primarily serves leading German brands, expanding the group’s presence in Germany.

Financial terms and conditions

• Valuation set at EUR 3.4 million, paid 65% in cash and 35% in new shares at a 19-20% premium, with a three-year earn-out of up to EUR 0.6 million.

• 36-month lockup for previous owners, who join the acquiring group.

• The acquisition was completed on a cash- and debt-free basis and will be consolidated from Q4 2025.

Synergies and expected cost savings

• Integration of AI-enabled audio, SaaS, and consulting expertise expected to enhance product development, operations, and recurring revenue streams.

• AI-generated, royalty-free music and messaging reduce royalty costs and drive new revenue from the existing customer base.

• Integration adds approximately EUR 0.8 million in annual recurring revenue.