Viant Technology (DSP) Canaccord Genuity 44th Annual Growth Conference & Private Company Showcase 2024 summary

Business performance and growth drivers

• Achieved four consecutive quarters of over 20% growth, with connected TV (CTV) and streaming audio as major contributors.

• CTV grew over 40% in the most recent quarter, driven by the shift from linear to connected TV and new programmatic access to major platforms like Netflix.

• Streaming audio nearly doubled year-over-year, fueled by increased supply and improved targeting capabilities.

• Mobile ad spend continues to grow, while desktop remains flat to down; streaming audio is the fastest-growing channel.

• Non-cookie-based channels are a core strength, with less than 10% of spend relying on cookies.

Product innovation and AI suite

• Launched Viant AI, a rebranded suite of AI solutions, including Bid Optimizer and a new chat-based media planning tool.

• Bid Optimizer 2.0 increased customer savings from 35% to over 50% on CPMs, boosting both efficiency and margins.

• The chat application automates media planning, executing plans in under 60 seconds based on advertiser inputs.

• AI suite covers planning, buying, measurement, and optimization, with some features monetized directly and others designed to drive platform usage.

• Chat with Data will enable natural language queries on the Viant Data Platform, broadening access beyond data scientists.

Data platform and customer adoption

• Viant Data Platform integrates with major data warehouses, enabling advertisers to leverage first-party data for targeting.

• Top customers using the platform gain significant competitive advantage through better insights and audience creation.

• Chat with Data aims to expand adoption to mid-tier customers, driving further revenue growth.

• The platform is unique in the market, with no direct competitors offering similar capabilities.