Viant Technology (DSP) Citizens JMP Technology Conference 2026 summary

AI product evolution and platform capabilities

• Four-phase rollout of autonomous advertising: AI Bidding, AI Planning, Analysis & Measurement, and AI Decisioning, culminating in a fully autonomous solution as of January 2025.

• AI Bidding now accounts for 85% of platform spend, optimizing bids and improving advertiser returns.

• AI Planning simplifies campaign setup, enabling prompt-based planning and instant plan generation, reducing the need for manual media planning.

• Analysis & Measurement and AI Decisioning provide instant campaign insights and dynamic plan adjustments based on real-time market signals.

• The Outcomes product, launched January 2025, targets performance advertisers and SMBs, expanding addressable market.

Differentiation and proprietary data assets

• Proprietary Household ID enables high-fidelity audience targeting, with 80% coverage on the open internet and 90% on CTV.

• IRIS_ID allows content-level targeting within CTV, enabling advertisers to align ads with specific shows or scenes.

• Direct integrations with 75% of CTV inventory and supply scoring models help filter out low-quality or fraudulent inventory.

• Unique data partnerships with 70 providers enrich behavioral and demographic targeting capabilities.

• High-fidelity proprietary data underpins AI performance, providing a competitive edge over open-source identifiers.

Market trends and customer segments

• Shift from broad brand advertising to sophisticated, performance-driven campaigns, especially outside the top 500 brands.

• Platform excels with brands seeking targeted, geo-specific campaigns, such as regional QSRs and universities.

• Recent enterprise wins, like Molson Coors, reflect demand for advanced audience targeting and CTV sophistication.

• Outcomes product aims to attract SMBs and DTC brands historically limited to search and social, lowering barriers to entry.

• Current focus is on increasing spend from existing customers by shifting performance budgets into CTV.